Terri Ross

Terri Ross is a globally recognized practice management expert, renowned thought leader, international speaker, and high-performance sales coach specializing in medical aesthetics. With her expertise, Ross has propelled numerous medical aesthetic practices and Fortune 500 companies in the field to unparalleled success. She has been instrumental in helping practices achieve growth, scaling upwards of $2.5 million in a single year. Ross has also been retained by several Fortune 500 companies within the aesthetics industry to train sales teams and deliver keynote presentations at more than 22 annual aesthetic conferences. For nearly a decade, Ross served as the founder and CEO of Terri Ross Consulting, a highly successful practice management firm. Recognizing a crucial need in the industry, she founded the APX Platform—an innovative practice optimization solution that has disrupted the aesthetic industry. Based on her proven methodologies, APX Platform has empowered hundreds of users worldwide, leading to its merger with a patient education solution firm in 2023, forming a cutting-edge practice performance system. Returning to her true passion, Ross is fully engaged in leveraging her proven methodologies and hands-on practice management expertise to drive strategic growth, refine sales techniques and enhance